The Basic Real Estate Investors Blog

  • Commercial Real Estate Investment: Passive… Unless It Isn’t

    Sellers’ reluctance to fully capitulate stems largely from the speed of the Federal Reserve’s rate hikes. Between March 17, 2022, and July 26, 2023, the Fed raised its benchmark rate by 500 basis points. Markets simply didn’t have time to adjust organically. Whatever the underlying rationale, this rapid shift in… Listen ⇢

  • How H.R.1 Impacts Real Estate Investment

    The One Big Beautiful Bill Act (H.R.1), signed into law on July 4, 2025, is a sweeping piece of legislation that reshapes U.S. tax and spending policies. Among its many provisions, this act, also known as the Big Beautiful Bill  Cost segregation is a tax-saving technique that allows property owners to reclassify… Listen ⇢

  • Key Metrics for Real Estate Investors: Cap Rate, IRR, CoC

    Understanding Cap Rate, IRR, and Cash on Cash Return: A Comparison for Real Estate Investors When evaluating real estate investments, there are several key metrics investors use to gauge profitability and potential returns. Among the most commonly used, and highly debated, are Cap Rate, IRR (Internal Rate of Return), and Cash on Cash… Listen ⇢

  • The FEMA 50% Rule

    Florida homeowners are becoming familiar with the FEMA 50% Rule, which can significantly impact decisions regarding renovations and repairs of properties in flood-prone areas. This rule is a critical element of the National Flood Insurance Program (NFIP) and the regulations set forth by the Federal Emergency Management Agency (FEMA) to… Listen ⇢

    The FEMA 50% Rule

Meet the blog host, Brad Meinck.

Bradley “Brad” Meinck is the Founder and Managing Broker for Asset and Key. He has more than ten years of experience in the Tampa Bay area representing buyers and sellers in residential and commercial transactions. Companies under Brad’s leadership have earned the Inc 5000 award and the Tampa Bay Business Journal “Fast Fifty” award. 

He is actively involved in the Real Estate profession having served on the Florida Association of Realtors Board of Directors. In addition, Brad has served as Chairman of the Public Policy Committee for Pinellas County Association of Realtors and Vice-Chairman of the Stellar MLS Commercial Advisory Group. 

In his community, he serves as Chairman of the Board of Trustees for St. Paul’s Independent School.  Brad serves on the Board of Directors for the Community Dental Clinic.  He has served as a Director for the Morton Plant Mease Foundation. Brad has also served as Commodore of the Carlouel Yacht Club.

Brad has facilitated transactions in residential, office, retail, multi-family, industrial, land and investment asset classes.

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